Feasibility Studies are necessary to understand the viability of a development, renovation or acquisition. They are often required by both lenders and investors to finance a project. A Feasibility Study comprises of three key phases:
Provide a detailed examination of existing supply and demand conditions including local, regional and international visitor segments. We focus on demand generators, target markets, competitive sets and factors affecting potential growth.
Evaluate the site potential considering hotel and/or mixed-use elements in order to recommend commercial best-use. The Concept Study can include area programs and massing studies.
This includes a 5-year profit and loss projection based on forecasted revenues under occupancy assumptions, benchmark pricing, market cost and profit ratios.